Digital Marketing Vs Traditional Marketing: What’s Right for You?
21 Nov

Digital Marketing Vs Traditional Marketing: What’s Right for You?

Marketing is an important part of any business which we can not ignore. It is difficult for the entrepreneur to decide which aspect of brand marketing to concentrate on; digital or traditional marketing.

What is traditional marketing?

Traditional marketing refers to the conventional methods of marketing used ever since the concept of advertisements or marketing came into existence. Traditional marketing has its own advantages that help you to grow business.

Some of the platform for brand promotion in traditional marketing:-

* Newspaper

* Radio

* Television

* Magazine ads

* Billboard advertising along roads and highways

What is digital marketing?

Digital marketing is the new age of marketing method of the global realm. With internet benefits in every aspect of life, by digital marketing brand awareness will increase through it, but also promote your brand on a global platform to reach more customer base. By this, we can target the audience what we want.

Some of the platform to reach customer are:-

* Business networking sites (Linkedin)

* Social Media Sites (Facebook, Instagram, Twitter)

* Content Marketing

* Paid Advertising

* Blog Promotions

* Email Marketing

Digital marketing, compared to traditional marketing, is much more affordable. It is this factor too that makes it easier for all kinds and sizes of businesses to apply digital marketing strategies over traditional methods of marketing.

Benefits of Digital Marketing over Traditional Marketing

Traditional marketing has its own advantages but internet marketing has set a new revolution. It has some benefits over traditional marketing and some of those are:-

1. Low Cost

While advertising ads on newspaper, radio, television and other platform cost a lot, advertisement through the internet is affordable.

2. Brand Development

Brand image by digital marketing will grow fast as compare to traditional because traditional marketing has a limitation of space and internet marketing reach to people in less time. Brand awareness will increases.

3. Real-Time Result

Digital marketing gives quick results, while in traditional keeps waiting for long for the results. Through digital marketing, you can measure and view all the information such as a number of visitors, conversion rate and all.

4. Greater Exposure

Any traditional marketing platform covers a certain area or region, but from online advertisement, you can reach to the wider population or a whole world in less time period.

5. Better Engagement

Digital marketing allows interacting with the audience that is interested in you, directly contact them. You can also engage your audience in chats and discussions for registering better brand presence and gain passive advice to improve your product or service.

6. Easy Analytics

With digital marketing, it is easy to measure your marketing efforts. Google Analytics shows all data such as conversation rate, bounce rate, inbound traffic, users and all.

There are a number of other benefits when it comes to using digital marketing over traditional marketing methods.

Nowadays all brands want a result in less time period for that digital marketing is the best platform. If you are looking for brand promotion then, Infograins Software Solutions provides full-range of Digital Marketing services that allow our clients to extend and to exceed their online business goals.

For Project and Cost Discussion Contact Us Now

15 Oct

Social Media Promoting Tips That Assist You to Grow Your Business

Social Media Promotion

Whereas it also has some disadvantages like legal issues and speedy unfold the incorrect info, you do not wish to cursed with any of those. The social media platform offers an excellent way to interact with your people but you must professional while interacting with them.

There are some tips which help you to attract People and grow your business

Proper Planning: For social media marketing you must need a proper planning, strategies, timing, cost, quality, etc. There are many reasons in social media promotion that effects your business. You must set a proper goal for promoting your business on a different platform that helps you to grow your business.

Choose a right platform: Make a right choice of a marketing platform for your business. Check that from where you get a more targeted audience that helps your business. There are many platforms for promoting your brand, choose the right one. Choosing the wrong one will affect your results.

Don’t promote too much: For social media promotion you must follow some rules, you must post a quality content to your audience. Once you post a quality content and images that attract your audience. If you are promoting continuously on social media it’s going to effect on your audience and you will lose some of them. So you must follow some rules and regulation for promotion.

Audience Research: You must research your targeted audience that what age of people will help in your business. Always think like an audience. From where you get more post engagement and clicks. Create your post according to the audience like it may help you to generate an audience.

Time Factor: In social media promotion timing of posting is an important part because when you posting at that time your audience is present at that time or not. It directly affects your post engagement and likes.

Be Patience: Social media marketing doesn’t get result fast. You can’t grow your audience overnight. Post regularly on social media platforms with quality content and images. You may get good results after some time.

If you want to hire a company for your social media promotion that gets more benefits for your business, then Infograins Software Solutions is one of the best option for you.

For Project and Cost Discussion Contact Us Now

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