Online marketing and SEO experts explain how you can use LinkedIn to quickly engage with ideal partners, customers, and employees, showcase your company and invite new opportunities. In this edited extract, the author divulge how to find and use the right keywords to land in the top of LinkedIn’s search results.
What do you do when you want to learn more about a product or service? I wager the first thing you do is go to Google and search the internet. When you search Google, you can find info about literally anything in seconds.
Before you start reforming your profile you need to analyze when and where you want to show up. Write down what titles of positions you would be attentive in, and what searches hiring managers and recruiters might search for to find the optimal candidate for that position. A really positive way to get benefit with this would be to ask a recruiter what they would search for to find a person for the delineated role. Once you have that list, you now need to upgrade all of your searchable content to support it. There are some fields that are much more important than others like: current and previous titles, location, and company. Fill them out well; you can follow my guidance below which will help you recognize which fields are searchable and how massively they influence LinkedIn’s search results. Additionally it will describe other factors that LinkedIn’s search solution takes into deliberation as well as my endorsements for optimization.
Your Profile’s Content and how it influences LinkedIn’s Search
Company Name – It’s relevant that when you’re adding a company that you previously or currently worked for, you select from LinkedIn’s auto-fill options, otherwise when a recruiter is using leading search and they filter down to see who has worked at a certain company you will not show up through the filter. This element is frequently used by recruiters when they are glancing for specific positions. Periodically hiring managers will give a recruiter a list of companies that they want the recruiter to look at for the position. 100 maximum characters.
Previous & Current Position Title – Weighted very eminently. I would contend that this is your most important field, and would actively endorse that you use the 100 characters to its full possible. Don’t just say “Manager”; you should consist of as many of the expressive words as you can to specify your position. For example instead of manager I might say “Manager, ecommerce customer experience for checkout, cart, and post-order”. 100 Character Limit.
Additionally I have proved that LinkedIn will handle both title forms, abbreviated and full, in exactly the same manner; so my endorsement would be to abridge it if you’re missing descriptive words in your title that would otherwise force you over the 100 character limit.
Location – When seeking for a position, your location plays a giant part in determining your profile’s rank in both advanced and normal search. Make sure that your location is set to where you want to find a job. For example if you want a job in California and are willing to relocate there at no cost, change your location to California. You will have a much, much higher likelihood of appearing. I have spoken with many recruiters about their seeking habits and most of them confirm that location plays a huge role in their search. Their first pass is almost always to find local candidates, and then they expand.
Profile Completion Percentage – Percentage of your profile that is complete also gravitates to help out above and beyond just having more searchable fields replete out. They seem to put a slender boost on the profile completion score. So go through the steps to complete your profile… it will help.
Does your number of profile views influence your position in search results? – I have done various scrutiny on this and I can confirm that if there is any weight put on how many profile views you get, it is much lower than most other fields. I think the only value that observing profile views provides is to give you reaction on whether changes you have been making to your profile, to improve your find-ability, have worked.
LinkedIn Premium – I have not seen any evidence to suggest that your accounts premium or lack of premium status affects your position results in search.
Position Description Field – Although searchable, this field is weighted moderately low. This field should not be relied on to define what you do. Your title should do that. There is little chance that you will exterior to the top of a search result from this field unless it’s something that is seriously unique to you. 200 minimum and 2000 Maximum Characters.
Summary Field– This field is searchable but is weighted much, much lower than most other fields. Think of it as a tiebreaker field. Rely on this as a filler section to support what your title says, but do not think of it as a leg to stand on by itself. Generally this section should be used more as a conversion tool. Once you get a viewer to your page, this section sells them on why they should stay or contact you. 2,000 character limit.
Overall Summary: As promised, here are the 3 steps that you can take to boost your profiles position in LinkedIn’s search results.
Make sure you:
- Satisfactorily and precisely describe your position in your title fields. These are the most important fields for both getting found in search as well as getting clicked on.
- Have as many connections as possible.
- Communicate regularly with the top recruiters, even if it’s just to say hi
Feel free to reach out to me with any site search. Please, follow, comment and share, I will be writing new posts in similar areas in the near future.