Mobile app development is swift growing an efficient tool for today’s savvy globetrotter. Building athletic professional connections, networking with like-minded peers and establishing relationships with experts in their field is one of the biggest values meetings and conferences provide to attendees.
Events industry has seen a vast and continuous growth over the years. Companies spend millions on events as they equip them a huge marketing platform, possibility to interact directly with customers, allow them to showcase their products, network with clients and a chance to get sponsors and investors.
Now assume of the last conference you’ve attended. Walking into a room full of strangers, you have more seconds to scan the name tags of people around, trying to remind what you know of their companies. Within seconds and with limited information you have to make a snap decision to introduce yourself, hoping that this is a beneficial networking opportunity.
The reality is, out of hundreds or thousands of people at the event, you will only talk with a small number of attendees. One of the key factors of a profitable event experience – networking – is often left to a chance of random encounters.
When companies introduce mobile event apps to their events, attendees’ ability to productively network is taken to a fully new level. Meeting the right people is no longer a spontaneous spur-of-the moment decision. Every minute at the conference can be maximized to make the most of meetings and connections.
With an event app you are able to:
- See who is attending days before the conference has started, determine who you should meet at the event, and provide in advance to make the most of the networking opportunities.
- Pre-arrange meetings at the conference or during networking sessions, reaching people you want to meet through the in-app messaging function.
- Organize a post-event gathering with like-minded peers by posting an “after conference” invite in the app activity feed or forum.
- Get a quick snapshot of “trending” issues using the in-app social media feeds and reach out to other attendees who are contributing the most – all inside the app!
Event apps can even be configured with a like-minded functionality that matches attendees based on anything from interests to what you’re hoping to learn at the conference. This is a great way to tailor your networking efforts so that, for example, you can meet attendees who are in an industry that’s important to your business.
At the end of the day, you are able to shape and schedule the networking with those few people at the conference that are most suitable to your goals and your unique reasons for attending that conference.
There is a great probability that even your competitors will go mobile and probably are already mobile. Now is about the right time that marketers consider a mobile app development company as a medium of developing a complete omni channel experience for users.